As it says in the poster’s fine print:

Wailuku town has that funky, friendly small town charm so familiar to generations of Mauians. And now, with the Wailuku Revitalization Project in full swing, Market Street has taken on a brand new vibe… The result is a one-of-a-kind blend of old and new that has residents and visitors flocking down to shop,  dine, groove with the live bands or take part in the wonderfully raucous street festivities every first Friday of the month. Come down for a great time and help support the local community and businesses!